What was effective in terms of pitch and presentation?
- Our layout of the pitch was good. This time we used Prezi where as last year we used PowerPoint as we did not know how to use Prezi.
- It included all of our key ideas and everything was there which was meant to be.
- The slide with the plot synopsis was good as it had our 'money shots' on there which we thought would be successful.
What areas would you improve?
- The order of our pitch could have been improved as the track choice should have been first so people knew the song before hearing our ideas.
- More pictures from the location RECCIE's to show where exactly we are going to be filming.
- Including our singer, however this could not be helped as she only agreed to do it the night before we were due to do our pitch.
- More bullet points. The majority of our ideas was written in continuous pros which we were reading off of the screen.
What are the strengths of our concept?
- What people liked about our concept was the use of drone shots which no other groups will have access to as they don't have the equipment for it. These shots will be very effective and they are conventional of Rudimental's metanarrative.
- The idea for our digipak
- Use of props - sugar glass bottle - Verisimilitude
- Strong narrative
- Link between narrative and lyrics.
- Technical ideas - time lapse.
What are the areas for development?
- When the fight will take place.
- Will the homeless people agree for Anthony to sit with them and take part in our video.
- Locations - There may be too many people around.
- Filming in our chosen locations.
What are the key areas which need to be tested on our target audience?
- The use of the mobile phone trying to contact Anthony's Dad.
- The performance part of our video. Does it fit with the narrative?
- The use of homeless people in our video.
What ideas do we have for storyboarding?
- Using a mixture of both hand drawn images and stills which we have found from other music videos.
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