AP - Audience Research

After conducting our audience research through an online survey, we obtained 10 responses from our target audience, which helped in the decision making of the process.

1)

Out of the 10 people who answered our questionnaire, 6 people said they were familiar with Rudimental's music video and 4 said no. This was helpful as it shows that the majority of our target audience are aware of Rudimental's music videos so they know what to expect and it will be easier for them to answer the questionnaire.

2)

The people who said yes mentioned the music videos they were aware of such as their most popular one, Waiting All Night and Feel the Love. However, they said the lyrics do not link to the visuals.

3)

As you can see, the majority of respondents said that the track leads to both narrative and performance for the music video which is good as this is what we have planned to do.

4)

This question is useful as people have suggested ideas which are similar to what we have planned. Also, things they have suggested have been taken into consideration for our final piece, so they have given us some ideas too. 

5) 

Again, with this question, the majority of people said the location we had planned to shoot the performance part in, a studio. 

6) 

From the answers provided here, we have taken them into consideration as they have given us ideas for props and what people associate with homeless people meaning Anthony will be more likely to look homeless creating a sense of verisimilitude. 

7) 

This question has shown that people believe that homeless people are shown in a negative way in the media. However, we will be portraying the homeless person in a positive way as you would not usually expect a homeless person to have prevalence in a video. 

8) 

 

The majority of people again said they expect a happy ending for the end of this music video. The ending to ours is simply just Anthony returning home and then nothing else is revealed.

9)

People have suggested a wide range of different colours they associate with the track. A few people have said they expect dark lighting and grey colour which is what we are going for as we have filmed on overcast days to get this effect. But we have also considered putting a grey scale filter over the top.

10)

Each of the ideas suggested have been taken into consideration and some of them are even being used such as begging and sleeping rough.